What Is Black Hat SEO - 6 Techniques To Avoid in 2015
- black-hat-seo
What is Black Hat SEO
Black hat SEO is also known as crap hat SEO and unethical SEO. We use the crap hat here for Black hat SEO because it is illegal. Mostly unethical companies and webmasters use this technique to get quick rank it SERP. But the results achieved by the Black hat SEO are short term. And the websites got penalized by Google. Google algorithm updates of panda and penguin are the main cause of website penalties. When Google crawlers detect Black hat SEO techniques on your website. The term "Black Hat" was used in western movies to differentiate the "Bad guys" from "Good guys" who wore white hats on their head. Black hat SEO techniques are mostly used by Computer hackers, Malwares developers, Virus developers and Spammers. Many of us don't know what are the Black Hat techniques and they are using them for their website SEO. So in this article you will the Black hat SEO techniques to avoid. These techniques are forbidden by Google and easily excluded from SERP.
The main purpose of Black Hat SEO is to focus only search engines. Black Hat SEO has no concern with normal human users.
How to detect and avoid Black Hat SEO techniques
- Parasite Hosting
- Keyword Stuffing
- Cloaking and Sneaky redirects
- Link farm and Link schemes
- Article Spinning
- Doorway Pages
Parasite Hosting
Parasite hosting is a Black Hat SEO technique in which unethical webmasters generate web pages on high ranked websites. These websites are highly ranked in Google search engine with high profile domain authority. The main purpose of parasite hosting is to promote low ranked websites to get high rank by illegal way (crap hat SEO). This technique is done on the highly ranked website without the permission of its real owner.
What is done Parasite hosting or How does it works
With the help of the parasite hosting technique, the Black Hat SEO webmasters create backlink to a given site to increase or boost their website visibility in SERP.
How to detect Parasite hosting
It is very easy to detect the parasite hosting techniques in SERP. For example, type "Buy Viagra" in google search it will display a list of results. Here you can easily assume that hotel websites, .edu websites and organization websites are showing in SERP. We all know that "Viagra" is a pharmaceutical term. And "hotels", ".edu" and "Viagra" are totally different from each other. So it is confirmed that parasite hosting technique has been used here. Google algorithms are still unable to detect parasite hosting. It is very powerful Black Hat technique mostly used by professional hackers. And it is still a KING of Black Hat SEO in 2014. But the Google is too much smart and the professional webmaster can easily detect and fight with them.
- http://cognitiveseo.com/blog/4603/3-black-hat-strategies-that-dominate-the-serps-in-2014/
How to fight with parasite hosting as a professional webmaster
- You just need to login to your Google Webmaster tools.
- Go to the Google index option and select Content keywords option.
- It will display list of keywords regarding your website.
- Download all the content keywords to your local PC.
- Now open your Excel file and search for a keyword "viagra", "cialis" and "payday loans".
- If you find these keywords in your content keywords use your robots.txt file to block those pages from crawling
- content-keywords
Parasite hosting becomes more powerful when it joins with cloaking and doorway pages. (cloaking and doorway pages will be discussed below). But a professional webmaster and a professional SEO can easily find it through SERP. As you can see that I have taken this image from
Cognitive SEO about parasite hosting. He wrote this article in May 27, 2014. In which it displays the result regarding the keyword "Buy Viagra". All the websites in this result are attacked by parasite hosting technique.
- http://cognitiveseo.com/blog/4603/3-black-hat-strategies-that-dominate-the-serps-in-2014/
When I researched on this topic (Black Hat SEO) regarding parasite hosting and "Viagra". I search this keyword "Buy Viagra" in Google search engine. And my result was totally changed from Cognitive SEO reports. It means that Google algorithms are too much smart than parasite hosting technique. And this technique is not powerful than Google or professional webmasters. After May 27, 2014, the webmasters of defective websites (parasite hosting) find the keywords "Viagra", "Cialis" and "payday loans".
- SERP-result
And they have deleted those (defective) pages from their websites to avoid Google penalty. Now, these pages are no more part of SERP after their removal by the webmasters. Always create a high-quality content to get rank in SERP for a long time. For example, there is a query
How to use Zenmate on which I got first rank in SERP since last 7 months. And still I am getting traffic on my website by this keyword due to the first rank in SERP.
- how-to-use-zenmate
Keyword Stuffing
Keyword stuffing is the way of filling web pages with high competition and high monthly searches keywords to get rank in SERP. Mostly webmasters use Google Trends and Google Adwords Keyword Planner tool to find hot searches keywords and placed them in their web pages. By this practice, the search crawlers index them and the web page got high rank. But this technique can't deceive the normal users because the user wants new information and keyword stuffed pages only contain list or group of keywords. In the end, you will get penalized by Google panda and penguin algorithms. And your short term success becomes a failure. Please avoid keyword stuffing because it can harm your websites ranking. Sometimes webmaster use hidden text technique to hide keyword stuffing from the users or they use white text with white color background. But it can easily be detected by Google.
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com.
How to detect keyword stuffing
- how-to-detect-keyword-stuffing
It is very easy to detect keyword stuffing on any webpage you can easily judge the focused keyword of any web page after reading any content. Just press Ctrl+F and type the focused keyword to check the keyword stuffing. If the keywords are hidden in the webpage and they are showing in SERP then press Ctrl+U to check the source of required webpage. You can find required result from the <span> tag. Press Ctrl+F and search for focused keyword to check whether the keyword is stuffed or not. This method is very helpful to detect the work of any SEO company of an SEO expert.
A very simple knowledge of HTML can help you to detect hidden text keyword stuffing. You can detect keyword stuffing regarding:
- Zero font size
- White text with white background
- Using CSS to position text off Screen
- keyword-stuffing-in-page-source
Cloaking, Sneaky redirects and doorway pages
Cloaking is a way to present different content to search engines and normal human user browsers. Cloaking technique decides to display content on the base of IP address or the User-agent HTTP header of the user requesting for webpage. If the request is coming from a search engine crawler the cloaking script can show it the invisible or different version of the web page to deceive search engine. And when the normal human is requesting for a landing page it will be treated by a visible part or changed version of a webpage which will be totally different from user requirement or need. You can sometimes find yourself clicking on the link only to find out that they have little to do with the description shown in SERP. Usually, those that are using cloaking and redirect strategies create multiple pages, all optimized for a certain topic using specific keywords.
- cloaking-result-in-serp
Doorway pages are those web pages whose purpose is to create spamdexing in SERP. They violate the webmaster guidelines and create poor-quality pages where each page is optimized for a specific keyword or keyphrase. Their main purpose is to send traffic to a different web page. Doorway pages are using the same technique as cloaking and redirecting which totally comes under Black Hat SEO. But their main purpose is spamdexing in SERP and sending visitors to entirely different webpages. They deceive search engines and frustrate users.
Link farm or link schemes
In this technique, a group of websites interlinked with each other through hyperlinking. The purpose of this type of linking is to pass Pagerank and to get high site ranking by deceiving search engines. This technique does not provide any traffic but just deceive search engine that the site is linked to many other websites. So the website got high rank in SERP. In this technique, the webmaster owns many websites and interlink all the websites. But the search engine is too much smart to detect this unethical technique. Buying link technique also comes under Black Hat SEO. In this technique, website sells and purchase links from others to get a link for their website. While doing your
website SEO you should follow these:
- Don't buy or sell links that pass Pagerank.
- Quality link is preferred instead of excessive quantity of links like good quality content.
- Don't use automated programs that create links to your website.
Please remember that PPC network don't pass Pagerank to the advertisers website and their ads do not violate search engine guidelines.
- If you don't want to pass Pagerank to others website simply use rel="nofollow" attribute to the outbound or outgoing link.
- Redirect the link to an intermediate page that is disallowed in robots.txt for search engines.
How to get high-quality backlink
SEO in not a magic and in the same way quality backlink is not a trick or a magic. You can get a quality backlink by creating a quality content. By creating targeted high quality content with the help of Google Adwords Keyword Planner tool, you can get huge traffic and high quality backlinks too.
Article spinning
Article spinning comes under the category of automatically generated content or auto-generated content. Its purpose is to create the content of random text that make no sense but just keywords. In this technique webmaster create a unique content by rewriting with the help of spinner that can change the main theme of the content. This technique can reduce the quality of content and can make no sense. Article spinner also limits the places that you can put your articles in the future.
Article spinning is a search engine optimization (SEO) technique by which search engine optimizers post a unique version of relevant content on article directories,web 2.0 sites, or other sources for backlinks. It is occasionally used by website authors on their own sites but usually avoided because the quality of spun content will nearly always be lower than hand written content. Spinning works by rewriting existing articles, or parts of articles, and replacing specific words, phrases, sentences, or even entire paragraphs with any number of alternate versions to provide a slightly different variation with each spin. This process can be completely automated or rewritten manually. Many article marketers believe that article spinning helps avoid the feared penalties in the Search Engine Results Pages (SERP) for using duplicate content. The extent to which Google and other search engines can detect or devalue spun content is not clear. However, most uses of spun content are considered a black hat SEO spam practice. This is because most spun content is produced through automated methods and is considered human unreadable. Such content is only usable for mass posting on non-editorial sites purely for SEO; by definition, spam.
Article spinning requires "spintax." Spintax (or spin syntax) is the list of text, sentences, or synonyms that are embedded into an article. To create an article out of spintax, spinning software substitutes the desired synonym choices into the selected article in order to create a new, unique variation of the base article. However, because each article is created from the same set of spintax, each new spin of that article will be slightly less unique as the number of spins increases.
Source: http://en.wikipedia.org/wiki/Article_spinning
Conclusion
To conclude, I can say that the parasite hosting, keyword stuffing, article spinning, and cloaking are the worst Black Hat SEO techniques. These techniques are very powerful to deceive search engine and parasite hosting is a KING of Black hat SEO. But Google is too much smart to detect these techniques and professional webmasters can easily fight with black hat and hacking techniques. I have written this article to mention you the black hat SEO techniques, how to detect them and avoid them. This article is not a how-to tutorial to apply black hat SEO on your website.
source:
http://positionly.com/blog/seo/black-hat-seo-techniques-to-avoid
http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/
http://cognitiveseo.com/blog/4603/3-black-hat-strategies-that-dominate-the-serps-in-2014/
https://support.google.com/webmasters/topic/6001971?hl=en&ref_topic=6001981
http://en.wikipedia.org/wiki/Parasite_hosting
http://cognitiveseo.com/blog/5442/4-techniques-to-identify-if-your-site-is-abused-by-parasite-hosting-seo-doorways/
http://www.techopedia.com/definition/27202/parasite-hosting
